GRADUATE SCHOOL · Mixed reality
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ABOUT THE PROJECT
- Splatroit is an immersive mixed-reality game that intertwines Detroit's iconic techno music with its cityscape. Detroit boasts a rich cultural heritage, earning the nickname 'Paris of the West.' Detroit's techno music, in particular, is a cultural legacy that represents the city. However, the media has focused on highlighting the negative aspects of Detroit for decades, leading many people to perceive the city negatively. We worked on this project to change this perception.
GOAL
- To change the negative perception of Detroit by highlighting its vibrant culture through its rich techno music heritage.
PAINT POINTS
- In the initial VR game prototype, users were confused about how to play.
- The VR game was too easy to play, making it insufficiently engaging.
CHALLENGE
- Overcoming the learning curve of Unity and C# to build a VR environment within a limited time frame.
OUTCOME
- Successfully attracted over 300 participants at events such as Ars Electronica and Detroit Month of Design, promoting Detroit’s techno culture.
- From usability testing, achieved a System Usability Scale score of 75. The score later improved from 75 to 87.
- User feedback indicated that 80% of participants had very positive reactions, validating the project's approach and effectiveness.
MY ROLE WAS
- 100% Usability Testing
- 70% of Prototyping
- 50% of Research and Ideation
TOOL
- Unity
- C#
PLATFORM
- Oculus VR
I WORKED WITH
- Hsieh Avery
- Cheng Boyun
- Mai Nguyen
YEAR
- January 2023 ~ April 2023
CLASS
- UX DESIGN STUDIO ll
Final prototype video
More in the Desktop.
You are now reading the mobile version of the site. For detail case study, visit https://www.juyoungux.com with a desktop browser :)
Known as the 'Paris of the West' for its rich
cultural and artistic vibrancy
ALSO KNOWN AS
HOWEVER
Media focus on Detroit's economic hardships
and high crime rates often overshadows its vibrant culture.
Highlights of splatroit
Paintball Experience to the Beat of Detroit Techno!
Listen to music from Detroit's famous techno artists and hit the paintballs generated to the rhythm and beats!
Detroit's Iconic 'The Fist' Recreated in Splatroit!
Recreated Detroit's iconic Monument to Joe Louis'The Fist' in Splatroit! Players can punch the ball to the techno beats and color the statue.
The fusion of virtual and real world.
Players can punch a virtual ball and interact with it just like they punch a real ball in reality.
HOW I GOT TO THE SOLUTION
DESK RESEARCH
Why Techno Music and Detroit?
Thus, Detroit holds a significant position
globally in the techno music scene.
Additionally, the city boasts many rich cultural and historical heritages.
Misconceptions Caused by Media
However, the media's focus on Detroit's economic struggles and high crime rates has overshadowed the city's vibrant culture, resulting in a long-standing negative perception of the city among the public.
GOAL
Therefore, our goal is to change this perception by highlighting Detroit's vibrant culture, especially through its rich techno music heritage.
IDEATION
In this phase, we found the direction of the solution
and went through the process of further refining it.
FINAL PROTOTYPE
I led the project and developed the prototype using Unity and C#,
ultimately creating the final prototype.
The biggest challenge for me was working with new tools and languages,which required significant time and involved many trials and errors.
USABILITY TESTING
After developing up to the third prototype,
I conducted usability testing.
Boosting Usability
During the usability testing, I conducted a System Usability Scale evaluation.
I continuously improved usability issues and minor bugs.
In the final test, the usability score increased from 75 to 87.
LAUNCH TO THE WORLD
We received an incredible opportunity to showcase our work at prestigious events: the Ars Electronica in Linz and Detroit Month of Design.
Splatroit at Ars Electronica
Splatroit at Detroit Month of Design
We showcased the legacy of Detroit techno music to
over 300 visitors from around the world.
HYPOTHESIS
During the ideation phase, our hypothesis was:
"If players can physically hit balls or balloons when punching balls in the virtual environment, they will become more immersed in Splatroit, and this will ultimately elicit positive responses."
I set up real balloons and balls at these events
and directly observed user reactions.
RESULT
We confirmed that 80% of user reactions were very positive, validating our hypothesis and leading to significant outcomes.
OPPORTUNITY TO IMPROVEMENTS
Although the Splatroit project has ended,
if given the opportunity to improve it further, I would do the following:
POSTER
I was also responsible for creating promotional posters
to be used at Ars Electronica.
Detro Tune, A1 Size
Detroit CCS Techno Party, A1 Size
What I've learned
😊 This project expanded my UX design perspective from traditional app and website interfaces to incorporating 3D and the physical world.
1️⃣ It provided an opportunity to broaden my UX design world from being confined to app and website screens to encompassing 3D and the physical world. This enabled me to design and implement user experiences across various dimensions.
2️⃣ By developing a game that combines elements of the virtual and real worlds using mixed reality technology, I gained a deeper understanding of new technologies and how to effectively utilize them.
3️⃣ I learned how to offer richer and more immersive experiences by integrating the physical and digital worlds. This expanded the scope and depth of user experience design.