OVERVIEW
TARGET USER
INVESTERS SURVEY
PROBLEM &
WHATĀ IF...?
1. Not user friendly
The first time I used investing.com, it took a lot of time to get used to the UI. Because everything was unfamiliar and challenging, I thought it would be nice to have a UI to check my investment information more intuitively.
š What if i can check my investment information intuitively? Ā Moreover, what if there is a little fun in this intuitive UI?
ā
2. uncomfortable 2 steps
I use investing.com primarily to check my watchlist. Because my watchlist contains a list of stocks I am interested in and have invested in. To check my watchlist, I have to click the watchlist icon in the menu bar. It was inconvenient to go through two steps to check the watchlist every time.
š What if I could see my watchlist on the main screen as soon as I access investing.com?
investing in stocks could be transformed into a bit of friendliness.
SOLUTION
1. INTUITIVEĀ & FUN UI
: How is the investment weather today?
If my stock is positive, the sun rises, and if my stock is negative, clouds rise. I thought that if users could intuitively check investment information, just like checking the weather, the difficulty of investing in stocks could be transformed into a bit of friendliness.
2. INTUITIVEĀ & FUN UI
: Check out my projected returns!
Backtesting is simulation using historical data. I thought that if I could compare and predict my expected return after 1 year, 3 years, or 10 years later, it would be a little fun and helpful to invest in stocks.
i
ā
3. TWO STEPS ā ONEĀ STEPS
: Check the stocks you own right on the home screen!
To intuitively check the stocks I own, I moved the watch list on the home screen. Instead, the market indices, which was previously on the home screen, was moved to the market menu on the bottom menu bar. On the home screen, users can check the graph of the stock groups and the percentage of stocks they own.
4. TWO STEPS ā ONEĀ STEPS
: Add or remove stocks you own directly from the home screen!
Users can add or remove stocks they own through their stock groups in lists on the home screen.
investing in stocks could be transformed into a bit of friendliness.Users can add or remove stocks they own through their stock groups in lists on the home screen.
investing in stocks could be transformed into a bit of friendliness.
STYLEĀ GUIDE &
DARKĀ THEME